Senior Marketing Operations Manager

Join Homebase as a Senior Marketing Operations Manager, where you'll own the marketing tech stack that powers our growth engine. You'll work closely with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel. This role offers a chance to influence how we scale our growth engine and provides a career path toward Marketing Systems Architect or MarOps leadership roles.

• Act as the administrator and technical owner for Homebase’s marketing technology stack, ensuring reliability and data accuracy.
• Build and manage audiences and target segments across marketing channels, and partner with Analytics on attribution tooling.
• Serve as the primary project owner of marketing operations projects, driving cross-functional results and aligning teams on execution.
• Proven track record of leading marketing ops projects and driving cross-functional alignment
• Skilled at translating technical concepts for non-technical stakeholders and building trust across teams
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations
• A curiosity for how systems connect and a drive to continuously improve them
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations
• Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus
• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo)
• Ability to map end-to-end marketing data flows and understand integration dependencies
• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome)
• Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models)
• Leverages AI tools for documentation, workflow QA, and data consistency checks