Social Media Manager

Join Homebase as a Social Media Manager and take charge of building our organic social presence from the ground up. You'll own the content calendar, create native content for Instagram and TikTok, manage influencer and customer relationships, and coordinate across teams. This is a builder role where you'll expand on our foundations and create systems to scale.

• Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself.
• Build and manage relationships with customers and creators to generate authentic content for Homebase. Lead outreach and ongoing communications.
• Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals.
• Social Media Experience: 3-5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth
• Organizational skills: Experience managing a high-volume content calendar across multiple contributors, content streams, and deadlines
• Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact
• Builder Mentality: Energized by building systems and workflows from scratch, not just maintaining them. You're comfortable with ambiguity, operate well without heavy infrastructure, and move fast once you have direction
• Customer & Influencer Outreach: Experience managing creator or customer relationships end-to-end, from outreach and contracting through content delivery. Familiarity with tools like Aspire or similar influencer management platforms is a plus
• Analytical Mindset: Comfortable pulling reports from social analytics tools and translating engagement metrics into clear, actionable recommendations for the team
• Team Player: Proven ability to work cross-functionally and communicate clearly with creative, organic, and freelance partners. Strong at managing up and keeping stakeholders aligned without being asked twice
• Native Content Creator: Comfortable producing your own Instagram and TikTok content — shooting/designing, editing, and publishing — and staying current on what's performing on each platform
• Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!