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Vice President of Brand Strategy

Avalere Health · New York, United States

External listingfull-time21 days ago

About The Role

Join our team as the Vice President of Brand Strategy, where you will shape the strategic foundation for our brands, drive sharper positioning, and create a clear path for long-term growth. You will lead end-to-end brand strategy across key accounts, define brand and creative strategy, and partner cross-functionally to bring strategy to life. Additionally, you will manage and mentor junior strategists.

  • Lead the development and execution of brand strategy across key accounts, ensuring alignment with client objectives and market trends.
  • Serve as the day-to-day strategic lead for clients and internal teams, guiding the strategic direction and ensuring high-quality output.
  • Manage, mentor, and develop junior strategists, providing clear direction and feedback to foster their professional growth.
  • Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives
  • Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish
  • Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy
  • Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers
  • 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry

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