Performance Marketing Manager (Paid Social)

Join JustWatch, the leading streaming guide, as a Performance Marketing Manager (Paid Social). In this role, you will be the in-house paid social expert, supporting both the JustWatch Media and The Streaming Guide sides of the business. You will plan, launch, and optimize paid social campaigns, drive user acquisition, and collaborate with various teams. The ideal candidate has 3+ years of experience in paid social campaigns, strong expertise in Meta Ads Manager and TikTok Ads, and a passion for film.

• Plan, launch, and optimise paid social campaigns on Meta and TikTok across multiple international markets, focusing on user acquisition for The Streaming Guide app and website.
• Drive installs, purchases, and long-term retention by continuously refining audiences, bid strategies, placements, and creative rotations.
• Own a test-and-learn agenda: design experiments, run lift studies and incrementality tests, and apply learnings across campaigns and regions.
• It’s a role for someone who genuinely loves the craft of paid social and wants to sharpen it in two very different contexts
• Strong communication skills and a proactive, curious mindset
• Familiarity with tracking and attribution infrastructure (Meta Pixel, TikTok Pixel, CAPI, and MMPs such as AppsFlyer or Adjust), with the ability to diagnose issues and brief technical teams
• 3+ years of hands-on experience running paid social campaigns across multiple markets, with strong expertise in Meta Ads Manager and TikTok Ads. You build and optimise campaigns yourself, not just oversee accounts
• Experience marketing a consumer app at scale, ideally with in-app purchase or subscription elements. Comparable e-commerce or subscription marketing experience is also welcome, provided you understand the full funnel from click through to downstream events
• Understanding of incrementality and measurement, including A/B tests and lift studies, and comfort working with large datasets in Excel or Google Sheets to extract insights
• Media is important to us, and we are always happy to hear from people who enjoy film! If you feel like you are missing some of the hard skills, don’t worry, we are hiring for the attitude, values, and personality