Demand Generation Manager

Join Afresh as a Demand Generation Manager, where you'll define and drive our presence in the grocery market. This high-ownership role involves setting the channel strategy, building end-to-end programs, and partnering closely with sales to turn engagement into pipeline. You'll have the autonomy to make real calls about where to invest, what to kill, and how to reach customers at every stage of the sales cycle. Reporting to the Head of Marketing, you'll work closely with Revenue Leadership, Sales, and the PMM team.

• Definir y ejecutar la estrategia de generación de demanda en múltiples canales, incluyendo medios pagados, email, ABM/ABX y campañas integradas.
• Establecer la estrategia para el programa de eventos, incluyendo ferias comerciales, activaciones de campo y cenas ejecutivas, con resultados medibles.
• Evolucionar la pila de marketing junto con RevOps, liderar nuestro enfoque hacia la automatización basada en señales, la puntuación de leads y la activación de campañas impulsadas por la intención.
• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
• Strong writer across campaign copy, email, landing pages, and webinar promotion
• Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
• Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies
• A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team
• Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
• Experience running webinar programs end-to-end, including content development and distribution
• Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
• Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
• AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
• Creative eye and editorial judgment — has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic
• Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan
• Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks