Demand Generation Manager

Join Afresh, a modern AI-powered demand generation company in the grocery market. As the Enterprise Demand Generation Manager, you will define and drive our go-to-market strategy, set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline. You will have the autonomy to make real calls about where to invest, what to kill, and how to reach customers at every stage of the sales cycle. This is a high-ownership role with a focus on precision rather than volume.

• Definir y ejecutar la estrategia de generación de demanda en múltiples canales, incluyendo medios pagados, email, ABM/ABX y campañas integradas.
• Construir programas de GTM impulsados por cuentas que involucren a un conjunto de compradores de cuentas definidas, diseñados para escalar a través de la personalización impulsada por IA.
• Gestionar el programa de eventos de la empresa, incluyendo ferias comerciales, activaciones de campo y cenas ejecutivas, con resultados medibles en el pipeline.
• Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
• A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team
• Strong writer across campaign copy, email, landing pages, and webinar promotion
• Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
• Experience running webinar programs end-to-end, including content development and distribution
• Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
• Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies
• Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan
• Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
• Creative eye and editorial judgment — has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic
• AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
• Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks