Principal Product Designer (Toast IQ Core, AI Product Team)

Join Toast, a leading restaurant technology platform, as a Principal Product Designer for Toast IQ Core, our newest AI assistant product. In this highly visible and hands-on role, you will lead design strategy and execution, shaping the experience of our AI assistant across web, mobile, and hardware. You will collaborate closely with cross-functional teams and drive the end-to-end design process for core UX/UI features within Toast's AI ecosystem. This is an exciting opportunity for a dynamic leader with a passion for design and the restaurant industry.

• Lead design strategy and execution for Toast IQ Core, focusing on interaction design, design system, and componentry.
• Collaborate with cross-functional teams to define design requirements and align on goals, driving the end-to-end design process for core UX/UI features.
• Mentor junior designers, promote best practices, and foster a culture of innovation and AI adoption within the design team.
• Mentorship: Drive strategic design initiatives and mentor junior designers, promoting best practices and fostering a culture of innovation and AI adoption
• Pro-research: Proven ability and desire to conduct and coordinate data analysis, user research and usability testing to inform design decisions
• Focus: Lead the end-to-end design process for core UX/UI features within Toast’s AI ecosystem, including web and native mobile platforms. You’ll drive prototyping and experimentation for evolving AI features like memory and personalization, agentic workflows and actions
• Partner Collaboration: Strong communication skills and ability to work effectively in cross-functional teams, including product managers, engineers, GTM, data scientists and other stakeholders to define design requirements and align on goals
• Leadership: Proven ability to lead high-impact design initiatives at a principal level
• Tools: Proficiency in emerging AI tools (Claude, Codex etc) is essential, as well as design tools like Figma, Miro, and other collaborative design platforms
• User-Centered Design: Deep understanding of emerging AI use cases and tooling, foundational user-centered design principles, usability, and accessibility standards
• Past Experiences: Experience and passion for designing for growth and AI-driven experiences
• Strong technical fluency: comfortable with APIs, data flows, and personalization algorithms, experience with LLMs, experimentation, A/B testing, personalization engines, or automation frameworks
• Restaurant Passion: First hand experience and enthusiasm for the restaurant industry and designing impactful solutions for its unique challenges is something we value highly
• You are a dynamic leader with proven impact in previous roles who is ready and willing to take on new challenges! You’re excited to join the remotely distributed group of product designers, user researchers, design ops leaders, and product managers that compose the Toast Design team. You embody the tenets that drive Toast’s Design practice:
• You lift others up: and recognize you don’t have to be a manager to engage and exhibit true leadership. You find formal ways to utilize your personal skill set to uplevel those around you
• You have a founder’s mentality: and exhibit ownership of outcomes over outputs. You own the quality and outcomes associated with full end to end experiences
• You drive action through influence: and appreciate that building trusting and productive relationships with those around you is integral to driving action. You build strong relationships to enact influence throughout the entirety of the area of the business you work within
• You build strong perspectives: and guide yourself and your teams to make good decisions quickly and often. You collaboratively make well informed decisions with large scale impact across the area of the business you work within
• You raise the bar: and commit to continually improving the technical skills relevant to your role. You find large scale, creative methods to continually build your skill set