Marketing Manager (Web Growth Marketing)

Join Amplitude, the category leader in digital analytics and experimentation, as a Marketing Manager focused on web growth marketing. In this role, you will own the strategic growth engine of , define site architecture, user journeys, and content strategy, and lead experimentation and measurement strategy. You will collaborate closely with web engineering, marketing, product, growth, sales, and engineering teams, and have dedicated resources to support your efforts. - Posséder en tant que moteur de croissance stratégique, en définissant l'architecture du site, les parcours utilisateurs et la stratégie de contenu. - Construire une feuille de route tournée vers l'avenir, basée sur les données de performance, les insights d'expérimentation et une vision claire de ce qui fait avancer l'entreprise. - Diriger la stratégie d'expérimentation et de mesure en utilisant Amplitude Analytics et Web Experiment pour améliorer l'engagement, la conversion et la génération de pipeline. - Demonstrated experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment - Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites - Data-driven by nature — you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus - Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count) - Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing - 3–5 years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company - Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist - Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations - Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation