Product Marketing Lead

not required to apply, but it is a plus.

• responsible for defining the company's positioning and messaging, leading the go-to-market strategy for new products and features, and building a proof engine to turn customer outcomes into quantified stories.
• leading a small team and a set of specialist partners to improve the efficiency of the demand engine and convert interest into qualified opportunities.
• partnering with major digital banking platforms on joint marketing efforts to build pipeline through the ecosystem.
• If you want real ownership, a product people love, and a market where great marketing genuinely moves the business, this is a rare one
• Substantial experience in B2B SaaS product marketing, including owning positioning and leading a product launch end to end
• A track record you can point to: a launch or repositioning you led, and the results it delivered
• You want to own and build a function, not step into a purely individual-contributor role
• Startup or scale-up experience: you are comfortable with ambiguity and limited resources,
• Ideally, experience in fintech or banking technology, so you understand how financial
• And you like building things from the ground up
• Fluency with modern marketing and AI tools, and good judgement about where they help
• Comfort as a hands-on leader in a lean team, equally happy setting strategy and doing the work
• Genuinely curious to learn
• Institutions buy. If you have not marketed to credit unions or banks before, you are