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Creative Strategist
O Positiv · Santa Monica, United States
About The Role
Join O Positiv, a company dedicated to revolutionizing vaginal health. As a Creative Strategist, you will shape our performance marketing creative strategies across digital channels, oversee ad production, analyze ad performance, and collaborate with various marketing teams. You will have the opportunity to make a significant impact in women's health and wellness while enjoying flexible PTO, medical coverage, and a 401k with matching.
- Shape and oversee O Positiv's performance marketing creative strategies across digital marketing channels, focusing on paid digital advertising.
- Manage robust ad production processes, ensuring timely execution and delivery of high volumes of ads and various creative assets.
- Analyze ad performance across paid media and email campaigns to inform and enhance strategic creative direction, driving consistent brand voice.
- Our ideal candidate blends creative and analytical skills—following ad trends, generating innovative ideas, and making data-driven decisions
- Thoughtful and self-reflective, willingness to learn
- 3+ years of direct response DTC eCommerce marketing experience is preferred
- Excitement for startups and comfortable with change - experience at startups or in e-commerce is a plus
- Bachelor’s Degree
- Impact-oriented and strong project management skills, with a track record of excellent results in a fast-growth environment and a strong bias for action
- Experience with pre-production including scripting and planning
- Adaptable to new social platforms, AI, and advertising technologies
- Analytical mindset with the ability to interpret ad performance data and synthesize into actionable strategies
- Experience with Amazon and Retail is an added bonus
- Strong interpersonal and communication skills, able to listen and lead with empathy, with a willingness to learn
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