Performance Marketing Lead (Paid Search)

Join our team as a Performance Marketing Lead, where you'll drive efficient customer acquisition across multiple channels. You'll work closely with the VP of Growth and collaborate with various teams to execute campaigns, support strategic initiatives, and scale successful efforts. This role requires a data-driven mindset, strong analytical skills, and a passion for startups and e-commerce. Enjoy flexible PTO, wellness days, and comprehensive medical coverage.

• Contribuer à la stratégie de marketing de performance en identifiant de nouvelles opportunités pour stimuler la croissance des clients et des revenus.
• Construire, optimiser et gérer la stratégie des campagnes sur divers canaux payants, y compris Meta, Google, TikTok, Pinterest, Snapchat.
• Utiliser efficacement les outils d'analyse pour suivre les indicateurs clés de performance, développer des insights exploitables et présenter les résultats aux parties prenantes.
• This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one
• We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit
• The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of paid media channels (paid social, SEM, email/SMS, etc) while working with multiple stakeholders
• Strong time management and prioritization skills
• 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
• Startup and/or e-commerce experience is a plus
• Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
• Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
• Experience with Claude and performance report automation/dashboard creation is a plus
• Team-player, hard-working, organized, and goal-oriented
• Expertise in Meta with knowledge or high level of interest in all performance marketing channels
• Excitement for startups and building from the ground up
• Adaptable to learning new social platforms and advertising technologies
• Strong leadership & communication skills: listen, mentor, and teach by example
• Strong, clear, timely communicator who tailors the message and cadence to the audience
• Experience navigating healthcare or restricted advertising spaces is a plus
• Thoughtful and self-reflective, willingness to learn
• Ability to manage multiple moving pieces
• Budgetary experience including proven optimization for strong CPA/CAC goals required