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TE
Head of Optimisation
The Economist · New York, United States
About The Role
Join The Economist as the Head of Optimization, where you will lead our organic growth strategy across SEO, ASO, and AI Optimization. You will manage a cross-functional team and drive high-intent subscriber acquisition, app downloads, and brand authority.
- Lead the organic growth strategy across Search Engine Optimization (SEO), App Store Optimization (ASO), and AI Optimization (AIO).
- Manage relationships between paywalled content and AI web-crawlers, balancing data protection with visibility in AI Overviews and answer engines.
- Optimize the digital journey for premium paywalled content, maximizing organic traffic to subscriber acquisition landers.
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