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Media Planning & Operations Manager

The Economist · New York, United States

External listingfull-time5 days ago

About The Role

Join The Economist Impact as a Media Planning & Operations Manager. In this role, you will create, deliver, and optimize commercial campaigns for partnership or media-only clients. You will be the first point of contact for sales or partnership activation teams and will utilize your expert knowledge of The Economist Impact's digital portfolio. Key responsibilities include guiding the sales team in conceiving media plans, completing RFP responses, ensuring correct campaign input and reservation, coordinating social media amplification campaigns, monitoring campaign delivery and optimization, and providing campaign delivery results and benchmarks. Candidates should have 3+ years of experience in commercial digital media, a firm understanding of media and the advertising landscape, and experience working with multiple ad serving technologies.

  • Act as an expert in all Economist Impact commercial products to guide the sales team in conceiving media plans customized to each client.
  • Complete RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner.
  • Ensure campaigns are correctly inputted and reserved within relevant delivery systems to prevent possible clashes and/or loss of revenue.

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