Senior Marketing Executive (B2C)

Join The Economist Group, a global media and information-services company. As a Senior Marketing Executive, you will be responsible for performance marketing and owned media campaigns, contributing to awareness, acquisition, and retention strategies for Economist Education. This is a unique opportunity to shape a new business within a well-established brand. You will work closely with in-house paid channel specialists and the editorial department, gaining transferable skills in sales and business.

• Briefing, executing, and monitoring owned B2C marketing campaigns (print, digital, email, organic social) for courses aimed at driving lead generation and sales.
• Owning the weekly sales performance deck shared with senior stakeholders, reporting on revenue, key marketing initiatives and campaign performance, while proposing strategies to address revenue gaps and drive growth.
• Overseeing lead-to-conversion optimisation through ownership of Education’s B2C email nurture journeys, including copywriting, performance reporting and optimisation within Salesforce Journey Builder.