Vice President of Product

Join KoRo, a fast-growing D2C e-commerce company, as the Vice President of Product & Engineering. In this role, you will lead the entire product and engineering organization, set the strategy, and be accountable for the outcomes. You will own the full digital and operational system, including the customer-facing experience, ERP, integrations ecosystem, and data & AI platform. You will drive commercial outcomes, lead and grow the organization, own engineering delivery, and build a real experimentation culture. This is a unique opportunity to shape a coherent platform and make a significant impact on the company's growth.

• Set the product vision across the entire surface, balancing customer experience, operational systems, integrations, and data.
• Drive the commercial outcomes that matter, connecting every layer to the P&L and ensuring accountability for delivery.
• Lead and grow the organization, shaping the structure, hiring and developing leaders, and raising the bar on craft across all areas.
• Fluent English; German is a plus
• Enough technical depth to go deep with engineering on architecture and trade-offs across front-end and back-end systems, paired with strong commercial judgment
• Fluency with experimentation and data-informed decision-making – evidence over opinion
• You own engineering as a product leader, not the other way round. You've led or directly partnered with engineering at a level where you're accountable for delivery – and you can lead a Director Engineering with credibility – but your center of gravity is product
• A pragmatic, ship-and-learn mindset that fits our culture – and the maturity to prioritize hard and say no
• Experience leading senior leaders and multi-disciplinary teams, with strong discovery, prioritization, and delivery instincts
• #1 – Deep product leadership (Director/VP level). This is the non-negotiable core: you are, first and foremost, an excellent product leader – ideally in D2C, e-commerce, or marketplace, in a fast-scaling environment. Everything else builds on this
• Genuine breadth across the surface: you've owned (or are clearly ready to own) more than the front-end – operational/ERP systems, integrations, and data, not just the customer-facing experience
• A track record of owning products against hard commercial KPIs (conversion, retention, revenue) and operational ones (reliability, scalability, efficiency) – and moving them
• You take initiative and ownership. You don't wait for a perfect brief or a mandate to get started. When you see an opportunity, a risk, or something that can be improved - you act. When things don't go as planned, you look at your own contribution first and step up, without waiting to be asked
• You think in leverage. You question how things are done, prioritize ruthlessly, and find smarter paths to better outcomes. You don't mistake effort for impact
• You build, you don't wait. When something is missing - a tool, a process, a solution - you create it. You prefer a working MVP over a perfect plan and iterate from there
• You thrive in change. Shifting priorities and evolving processes don't slow you down. You adapt fast and keep moving
• You're a team player, humble and genuinely kind. You collaborate in and across teams, care about the people around you, and bring sparkles to the room. You speak up when you disagree, commit fully once a decision is made, and actively make the people around you better