Marketing Operations & Analytics Lead

Join Sierra, a company dedicated to creating a platform that enhances customer experiences through AI. As the Marketing Operations and Analytics Lead, you will be responsible for designing and owning the marketing attribution framework, analyzing pipeline generation, building performance dashboards, and optimizing marketing campaigns. You will also define lead management processes, oversee campaign operations, and serve as a bridge between various departments. The ideal candidate will have 12+ years of experience in marketing analytics and operations, deep expertise in attribution modeling, and strong SQL skills.

• Design and own Sierra's marketing attribution framework, connecting campaigns, events, content, and demand gen programs to pipeline generation and ultimately LTC conversions.
• Partner with Marketing and Sales to analyze pipegen by vertical, region, and segment. Track conversion rates at each stage and surface where marketing programs are—and aren’t—generating high-quality opportunities.
• Build and maintain the marketing team’s core performance dashboards—campaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity.