Product Marketing Lead (Growth)

Join Tinder as the Growth Product Marketing Lead, where you'll be at the forefront of engaging consumers at scale and driving product marketing strategy and execution. This highly cross-functional role will involve owning the go-to-market strategy for new product features, developing organic growth strategies, executing app store optimization, and proposing new lifecycle CRM tactics. You'll have the opportunity to make a measurable impact on the dating app industry and work with a global brand.

• Développer et exécuter des stratégies de mise sur le marché pour de nouvelles fonctionnalités de produit, en collaborant avec des équipes mondiales pour mesurer l'impact.
• Posséder des stratégies de croissance organique pour Tinder à l'échelle mondiale, en recommandant et en formant des tests A/B pour affiner les tactiques.
• Développer et exécuter une stratégie robuste d'optimisation des magasins d'applications pour améliorer la visibilité et les taux de conversion.
• An analytical thinker and problem solver with a fluency in experimentation and ability to transfer that across key markets
• 6-8+ years of experience working in product marketing and leading full-funnel growth and go-to-market strategies, preferably in B2C and mobile apps
• You’re familiar with both tried & true and still-developing growth levers (including ASO, CRM, and AI search) and shaping them to maximize impact
• An eye to detail and a love for good design and user-centric experiences, balancing moving quickly and optimizations with what messaging and creative will be most inspirational and on brand
• A highly collaborative teammate, capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention among users
• You are consumer obsessed, lead with curiosity, and have formed methods for understanding the user journey and speaking to consumer needs across touchpoints
• Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer