Growth Marketing Lead - Insurance Venture

Join iwoca, a fast-growing fintech company, as a Growth Marketing Lead for our new SME insurance venture. In this hands-on role, you will design and launch the end-to-end marketing strategy, build a scalable growth engine, and influence product development. You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team.

• Design and launch the end-to-end marketing strategy for the new SME insurance business, including defining the Go-To-Market approach.
• Develop and optimize a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across various channels.
• Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring a scalable and sustainable growth model.