Senior Brand Media Manager

Join our team as a Senior Brand Media Manager, where you will be responsible for developing and executing our brand media strategy. You will work closely with our external agency partners and internal teams to drive brand awareness and patient engagement. This is a high-visibility role that requires strong media planning expertise, analytical skills, and effective communication with senior leadership. Enjoy the flexibility of remote work, generous benefits, and a supportive company culture.

• Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
• Bridge the gap between upper-funnel brand building and lower-funnel action, ensuring investment drives both awareness and patient starts.
• Act as the key connective tissue between external agency partners and internal teams, ensuring alignment and accountability.
• 8+ years of experience in brand media planning and buying
• Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes
• Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc
• Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
• Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
• Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
• While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement
• Experience in health-tech, healthcare, or a regulated consumer category
• Familiarity with first-party data activation and audience segmentation strategies
• Experience that spans both agency-side and in-house roles
• Experience understanding how creative and media multiply the effects of brand campaigns