Senior Events Marketing Manager

Join Rula as a Senior Events Marketing Manager, where you will lead the strategy, performance, and execution of our national conference portfolio. This cross-functional role involves establishing event tiering, managing budgets, and setting ROI targets, while collaborating closely with Sales and Executive leadership. You will also execute pre- and post-event attendee engagement campaigns and manage all central logistics. Enjoy remote work, generous benefits, and the opportunity to make a significant impact on our commercial goals.

• As the Senior Events Marketing Manager at Rula, you will be responsible for owning the strategy, performance, and execution of the national conference portfolio to drive measurable pipeline growth. You will establish event tiering, manage budgets, and set ROI targets while partnering closely with Sales and Executive leadership. Additionally, you will collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns, while directly managing all central logistics.
• Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution
• Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments
• Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders)
• 7+ years of related professional Marketing experience,with a focus on event marketing and/or demand generation
• Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources
• Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment
• While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement
• Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral
• Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts)
• Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable "event machine" portfolio of 30+ national conferences annually