Senior Marketing Manager (Product Marketing)

Join Industrious, a leading flexible workspace provider, as our first-ever Senior Marketing Manager, Product Marketing. In this foundational role, you will establish the product marketing function from scratch, create frameworks and processes, and ensure a clear and compelling story across every product and brand. You will own positioning and messaging frameworks, GTM strategy, and sales enablement, while collaborating closely with cross-functional teams. This is a unique opportunity for a strategic thinker and hands-on executor to make a significant impact in a complex organization.

• Establish the product marketing function from scratch, create frameworks and processes, and become the connective tissue between Marketing, Product, Sales, and business lines.
• Develop and own positioning and messaging frameworks across all of Industrious's core product lines, and translate complex product capabilities into simple, compelling narratives.
• Own GTM strategy and launch execution for high-priority new brand launches, ensuring alignment across marketing, sales, product, and operations.
• If you're energized by building something from the ground up, influencing strategy across a complex organization, and are a hands-on executor with strong project management capabilities, this role is for you
• You're equally comfortable thinking strategically and executing hands-on. You'll write the framework and then write the one-pager
• You're commercially minded. You care about how your work connects to pipeline, revenue, and business outcomes — not just a pretty deck
• You thrive in highly cross-functional environments and are naturally good at building trust and alignment with people across Product, Sales, Marketing and executive level leadership
• You have strong instincts for what makes a story land — and the craft to bring it to life in a deck, a doc, or a conversation with a senior stakeholder
• You're excited (not intimidated) by being the first person to build something in a complex environment. You see the blank page as an opportunity
• Proficiency in Google Suite; familiarity with tools like HubSpot, Airtable, or similar a plus
• 5-7 years of experience in product marketing, GTM strategy, or closely related marketing roles in a multi-product environment centered around experiences
• Experience working closely with product, marketing, creative, and leadership teams to develop and launch new experiences
• Bachelor's degree in Marketing, Business, or a related field; MBA a plus
• Background in flex space, hospitality, real estate, SaaS, or other experiential or multi-location businesses preferred
• Experience launching products or services end-to-end, from strategy through execution and measurement
• Comfort operating in ambiguity and building structure where none exists — this is a function of one, and you'll be setting the foundation
• Demonstrated experience developing positioning, messaging frameworks, and go-to-market strategies — ideally across multiple products or segments simultaneously
• Strong communicator and storyteller — able to distill complex ideas into crisp narratives and influence stakeholders at all levels