Creative Strategist (Full Funnel)

Join Onepay as a Creative Strategist, where you'll drive full-funnel creative strategy, ensuring cohesive and conversion-focused messaging across all customer touchpoints. You'll work closely with various teams, build a structured creative testing framework, and identify creative opportunities across multiple channels. This is a remote-first position with competitive health benefits, flexible time off, and a 401k plan with employer match.

• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding.
• Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda.
• Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations.
• Drive and proactivity - everyone here is a builder and executor
• 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app
• Practical experience with AI tools in creative workflows — and genuine curiosity to push that further
• Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention
• Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction
• Strong analytical mindset paired with genuine creative instincts
• Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next
• Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority