Marketing Analytics Lead

Join our team as a Marketing Analytics Lead, where you will own full-funnel marketing analytics, lead and scale an AI-augmented analytics team, run our marketing test-and-learn agenda, partner with the Machine Learning team, and manage data/martech vendor relationships. Enjoy competitive health benefits, flexible time off, paid employee leave, a 401k plan with employer match, a monthly work-from-home stipend, and a remote-first culture.

• Own full-funnel marketing analytics from paid media through lifecycle journeys, partnering with leadership.
• Lead and scale a small, AI-augmented analytics team to automate reporting and accelerate ad-hoc analysis.
• Run the marketing test-and-learn agenda, translating results into clear insights and recommendations.
• Track record improving CAC, LTV, and channel efficiency
• Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution)
• Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App)
• 10+ years in marketing analytics, growth analytics, or performance marketing
• Strong SQL; experience with large datasets and modern data warehouses
• Experiment design and interpretation (A/B testing)
• Cross-functional collaboration in a matrixed environment
• 4+ years of people leadership experience
• Fintech, lending, or regulated-industry experience
• CRM/lifecycle marketing analytics (email, in-app, push)
• Martech/CDP platforms and vendor evaluation
• Bachelor’s degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar). Advanced degree a plus