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Senior Director of Demand Generation
Fiddler AI · Palo Alto, United States
About The Role
Join our team as a Senior Director of Demand Generation, where you will play a crucial role in scaling our growth engine. This position requires a strategic builder and hands-on operator who will create an AI-forward demand center focused on experimentation, operational rigor, and measurable pipeline impact. You will work closely with Sales and Leadership to define our market presence and ensure customers understand the value of trust and transparency in AI systems. This role reports to the CMO and offers a range of benefits, including equity, 401K, flexible spending account, and more.
- Construire et diriger un centre d'excellence moderne et efficace en matière de génération de demande, axé sur l'IA, qui évolue avec la croissance de l'entreprise.
- Établir une culture d'expérimentation avec des hypothèses claires, des entonnoirs instrumentés, une discipline de conception des tests et des apprentissages documentés.
- Posséder des programmes d'acquisition numérique mondiaux qui renforcent la notoriété, génèrent un trafic qualifié et accélèrent l'acquisition de nouveaux clients pour un produit technique d'entreprise.
- Executive presence and credibility with C-level and technical decision makers
- Well versed with modern marketing and sales technology stacks
- Strong analytical orientation - you build measurement systems, run disciplined experiments, and turn results into scalable playbooks
- Ability to connect technical and quantitative detail to business value in a clear, compelling way
- Strong communication and collaboration skills with experience leading cross-functional initiatives
- Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth
- Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly
- Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
- Cross-functional influence with Sales, Finance, Product Marketing, and RevOps, and comfort operating with high accountability
- 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise (data, infra, developer platforms, security, or AI platforms)
- Strong technical storytelling instincts for complex products and skeptical buyers
- Experience building category-defining narratives in emerging technology spaces
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