Senior Lifecycle Marketing Manager

Join Mudflap, a company on a mission to revolutionize a $1 trillion industry. As a Senior Lifecycle Marketing Manager, you will be responsible for shaping the long-term vision for customer engagement and retention while also executing campaigns, analyzing performance, and optimizing customer journeys. You will work cross-functionally with Product, Data, Marketing, Sales, and RevOps to drive measurable impact on customer engagement, activation, and growth. This is a remote-first position with opportunities for career growth and a commitment to self-improvement. - Help define and own the lifecycle marketing roadmap, translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction. - Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities. - Design, build, and optimize multi-channel lifecycle campaigns across email, SMS, push, in-app, WhatsApp, and emerging channels—with hands-on execution in Braze including segmentation, personalization, experimentation, and journey orchestration. - Experience with SQL preferred to build segments, analyze cohorts and measure campaign performance, as well as data visualization tools such as Metabase, Hex, Amplitude, Looker, or Tableau - Player-coach mindset—you can write a strategy doc in the morning and QA a campaign canvas in the afternoon, and you do not see that as a contradiction - Comfortable operating in ambiguity and helping connect teams, systems, and customer insights to solve complex growth challenges - Experience orchestrating communications across email, SMS, push, in-app messaging, and emerging engagement channels - Proven ability to develop a point of view on customer growth strategy and communicate it clearly to senior leadership and cross-functional partners, connecting lifecycle initiatives to broader business and revenue objectives - Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud, or - Familiarity with AI/ML concepts as applied to marketing—propensity models, churn prediction, content generation, dynamic personalization - Demonstrated track record of owning lifecycle programs end-to-end, including strategy, execution, measurement, experimentation, and optimization - Working knowledge of CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems - Experience building customer journeys that span onboarding, activation, retention, expansion, and win-back programs - Excellent written and verbal communication skills, with the ability to translate complex data into clear narrative and recommendations - Experience analyzing customer journeys and funnel performance across acquisition, activation, retention, and expansion stages to identify growth opportunities and inform lifecycle strategy - 6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement—ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business - Passion for AI-enabled marketing and curiosity around how emerging technologies can improve personalization, customer experiences, team productivity, and business outcomes - Working knowledge of customer acquisition, lead nurture, and customer growth principles, with an understanding of how lifecycle marketing contributes to broader business goals - Exceptional attention to detail with a track record of flawless execution at volume - Strong analytical skills with experience measuring funnel performance, customer behavior, cohort trends, attribution, and lifecycle program impact - Strong business acumen and curiosity about how lifecycle marketing contributes to activation, retention, expansion, customer lifetime value, and overall company growth - Experience partnering closely with Product, Data, Sales, and RevOps teams to improve customer experiences and business outcomes - Strong partnership orientation—you can effectively collaborate with Product, Sales, RevOps, and Marketing teams to translate customer insights into programs that improve business outcomes - Familiarity with lead scoring, behavioral segmentation, customer journey mapping, and experimentation frameworks that improve customer engagement and conversion - Hands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs - Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value