Manager of Programs Marketing

Join Girls Who Code as the Manager of Programs Marketing. In this strategic role, you will drive awareness, engagement, and growth for our programs and a new tech learning platform. You will create compelling marketing materials and campaigns, develop and execute integrated campaigns, and serve as a key connector between the Programs and Marketing teams. The ideal candidate will have a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals.

• Servir como un conector clave entre los equipos de Programas y Marketing, asegurando que los programas y eventos relacionados se amplifiquen de manera efectiva y cohesiva en todos los puntos de contacto.
• Desarrollar y ejecutar campañas de marketing para promover eventos, iniciativas y hitos clave del programa a través de canales digitales y sociales.
• Crear materiales de marketing integrados y multicanal que reflejen la voz y la misión de la organización, mientras se satisfacen las necesidades distintas de la audiencia de cada programa.
• The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech
• Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals
• Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs
• Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns
• Strong project management skills to lead multiple projects with numerous stakeholders
• Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms
• Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously
• Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
• Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy