Social Media Manager

Join Girls Who Code as a Social Media Manager, where you will lead the development and execution of the organization's social media strategy. You will be responsible for growing brand awareness, deepening audience engagement, and building thought leadership across digital platforms. This role requires a strategic and creative manager with strong content instincts, exceptional communication skills, and a passion for advancing equity in technology. You will collaborate closely with teams across the organization to elevate Girls Who Code's mission and impact through thoughtful storytelling and community engagement.

• Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
• Track, analyze, and report on social media performance across platforms, campaigns, and content formats. Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
• Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media. Develop strategic content plans and campaigns that support key initiatives, events, partnerships, fundraising efforts, and programmatic milestones.
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals
• Experience creating content for, and managing the social media presence of a senior executive, high-profile leader, or public figure
• Minumum 4 years of experience managing social media strategy and content
• Experience creating or directing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred
• Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders
• Experience planning and managing integrated social media campaigns from concept through reporting
• Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment
• Demonstrated ability to develop and publish high-quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency
• Familiarity with accessible and inclusive content creation best practices across digital platforms
• Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice
• Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture
• Knowledge of influencer marketing, creator partnerships, and community management is a plus
• Proficiency with social media management and analytics platforms
• Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes
• Experience collaborating cross-functionally with internal teams, executives, and external partners
• Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance