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B2B Marketing Manager (Content & Integrated Campaigns)
Mastercard · Toronto, Canada
About The Role
Join Mastercard Services as a B2B Marketing Manager focused on content and integrated campaigns. In this role, you will develop and execute integrated campaigns and content for executive and decision-maker audiences globally. You will collaborate with various teams, create high-quality content, and monitor campaign performance. This is a hands-on role for a marketer with strong campaign execution skills and the ability to translate complex solutions into clear, compelling stories.
- Plan and execute integrated B2B campaigns aligned to Mastercard’s data & analytics buying center priorities.
- Manage day-to-day campaign execution and delivery across channels including content, web, email, paid media, events, and business development programs.
- Develop high-quality, full-funnel content for executive audiences, including thought leadership, whitepapers, reports, and industry- and persona-specific assets.
- This is a hands-on role for a marketer who combines strong campaign execution skills with the ability to translate complex solutions and services into clear, compelling stories
- Ability to simplify complex technical concepts into clear, compelling customer value propositions
- Experience supporting demand generation and full-funnel B2B campaigns
- Strong writing and storytelling skills, including experience creating content for business and technical audiences
- 4–7 years of experience in B2B marketing, with a focus on campaign management or content strategy
- Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously
- Background in content strategy & creation or editorial roles
- Experience with marketing data, analytics, insights, or intelligence solutions and services
- Experience working effectively in highly cross-functional, global organizations
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