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B2B Marketing Manager (Content & Integrated Campaigns)

Mastercard · Toronto, Canada

External listingfull-time22 days ago

About The Role

Join Mastercard Services as a B2B Marketing Manager focused on content and integrated campaigns. In this role, you will develop and execute integrated campaigns and content for executive and decision-maker audiences globally. You will collaborate with various teams, create high-quality content, and monitor campaign performance. This is a hands-on role for a marketer with strong campaign execution skills and the ability to translate complex solutions into clear, compelling stories.

  • Plan and execute integrated B2B campaigns aligned to Mastercard’s data & analytics buying center priorities.
  • Manage day-to-day campaign execution and delivery across channels including content, web, email, paid media, events, and business development programs.
  • Develop high-quality, full-funnel content for executive audiences, including thought leadership, whitepapers, reports, and industry- and persona-specific assets.
  • This is a hands-on role for a marketer who combines strong campaign execution skills with the ability to translate complex solutions and services into clear, compelling stories
  • Ability to simplify complex technical concepts into clear, compelling customer value propositions
  • Experience supporting demand generation and full-funnel B2B campaigns
  • Strong writing and storytelling skills, including experience creating content for business and technical audiences
  • 4–7 years of experience in B2B marketing, with a focus on campaign management or content strategy
  • Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously
  • Background in content strategy & creation or editorial roles
  • Experience with marketing data, analytics, insights, or intelligence solutions and services
  • Experience working effectively in highly cross-functional, global organizations

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