Brand Campaigns Director

Join Duolingo, the world's leading language-learning platform, as a Brand Campaigns Director. In this role, you will lead high-impact, multi-workstream campaigns from concept to launch, uniting various teams and external partners. You will bridge the gap between long-term brand strategy and agile cultural execution, ensuring that our biggest creative moments capture immediate attention and build sustainable brand equity. This position is based in New York, with Pittsburgh considered for the right candidate.

• Lead high-impact, multi-workstream brand campaigns from concept to launch, ensuring alignment across various teams and stakeholders.
• Bridge the gap between long-term brand strategy and agile cultural execution, setting the bar for tentpole, partnership, and culturally relevant moments.
• Own end-to-end strategy and execution for Tier 0–2 brand campaigns and partnerships, from business case and brief through creative development, production, launch, reporting, and retro.
• Analytical Proficiency: Deep fluency in qualitative and quantitative research methodologies, brand health tracking platforms (e.g., YouGov, Kantar), attribution modeling, and digital marketing performance data
• Excellence in communication and facilitation; you run crisp kickoffs, reviews, and status, and you make decisions and tradeoffs visible
• Based in New York or Pittsburgh
• Fluency in campaign measurement and reporting frameworks; you synthesize insights and drive continuous improvement across campaigns
• 10+ years leading integrated brand campaigns for world‑class consumer brands or consumer tech, with measurable impact and examples across multiple channels
• Hybrid Strategic & Creative Mastery: A proven track record of acting as a strategic planner or brand strategist, demonstrated by an ability to evaluate creative ideas through the lens of broader business objectives and long-term brand positioning
• Comfort working with regional teams to adapt global ideas for local relevance and scale
• Proven success running multi‑workstream, cross‑functional programs end‑to‑end, aligning senior stakeholders, and delivering on time and on budget in fast‑moving environments
• Deep experience partnering with in‑house creative studios and external agencies on concepting, production, and asset delivery across social, video, OOH, experiential, and partnerships
• Strong strategic and creative judgement grounded in clear objectives, with the ability to translate big ideas into plans, milestones, owners, and KPIs
• Experience leading tentpole, culture‑driving brand moments and partnerships that earned significant organic attention and supported growth goals
• Success managing a blended ecosystem of agencies, production partners, and regional vendors across concurrent launches
• Depth building or improving campaign operating systems, templates, and tooling that uplevel team execution at scale
• A track record partnering closely with Growth/Performance to align brand activity with acquisition or top‑of‑funnel targets
• Familiarity with Duolingo’s brand world and creative standards, and enthusiasm for language, education, and internet culture