About The Role

Join Duolingo as a Product Marketing Lead, where you will shape the go-to-market strategy for our most important product bets and drive adoption from insight to impact. You will partner with various teams, define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role requires excellent communication skills, a data-informed mindset, and a proven track record in product marketing or product strategy.

Definir y liderar la estrategia de lanzamiento al mercado para productos y características prioritarias, coordinando momentos dentro de la aplicación y canales externos.
Colaborar con equipos multifuncionales para definir audiencias objetivo, afinar el posicionamiento y planificar lanzamientos, asegurando la alineación y la entrega a tiempo.
Recopilar y analizar información del consumidor y del mercado para informar las decisiones de producto, y medir el impacto en relación con los objetivos de adopción y conversión.
Excellent communication and facilitation skills with senior and cross‑functional stakeholders; you drive decisions, clarify trade‑offs, and keep teams aligned in fast‑moving environments
Data‑informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch
8+ years in product marketing, product strategy or equivalent go‑to‑market roles in consumer tech, gaming, or subscription products, owning positioning and launches end‑to‑end with demonstrable business impact
Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity
Proven ability to turn strategy into execution: building plans, timelines, and cross‑functional workflows; identifying risks early and driving mitigation to protect delivery
Hands‑on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches
Experience leading GTM for new products or categories and finding product‑market fit in new segments or markets
Experience coordinating multi‑market launches and localization workflows with regional partners
Track record partnering on creator/community or strategic co‑marketing programs to accelerate adoption
Familiarity with in‑app product marketing surfaces and announcement systems, and how to sequence them with external channels
Background in a consumer subscription, gaming, or edtech company

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