Senior Business-to-Business Marketing Manager (DET (UK, Europe & ANZ))

Join Duolingo as a Senior Business-to-Business Marketing Manager, where you will lead the marketing strategy for the Duolingo English Test across the UK, Europe, and ANZ. You will focus on growing acceptance and usage among universities, governments, and key education stakeholders through events and partnerships. This role requires a strong marketing professional with experience in B2B or institutional marketing, a deep understanding of the education landscape, and a passion for education and language.

• Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe, and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
• Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
• Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
• 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing
• Experience partnering closely with sales or business development teams to drive pipeline and adoption
• Analytical mindset with the ability to connect marketing efforts to measurable outcomes
• Ability to build structure and processes in ambiguous environments
• Comfort operating in fast-paced, cross-functional, global teams
• Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways
• Experience working in international education, EdTech, or a related sector is a strong plus
• Proven experience designing and executing events or field marketing programs that drive engagement and conversion
• Strong communication and stakeholder management skills across internal and external audiences
• Experience with marketing automation for lead generation
• Experience leading marketing in two-sided markets
• A passion for education, culture, and language
• Familiarity with the study abroad ecosystem and English proficiency testing landscape
• Working proficiency in more than one language