Growth Content Marketing Manager

s a Growth Content Marketing Manager at Bevi, you will be responsible for driving both paid and organic growth through SEO, paid content, lifecycle email, and emerging owned channels. You will work closely with the Head of Growth Marketing to translate brand positioning into high-converting copy and content. This role requires a combination of strategic thinking and hands-on execution, as you will be building a 12-month paid content and SEO roadmap while also writing copy for various platforms. You will also own Bevi's SEO and AEO/GEO strategy, manage the monthly creative brief process, and develop and manage the website content calendar. Additionally, you will act as the lead for emerging owned and earned channels and track and report on performance metrics.

• Ownership of Bevi's SEO and AEO/GEO strategy, including keyword research, technical audits, and backlink strategy.
• Development and management of Bevi's website content calendar, ensuring all content is grounded in keyword strategy and built to convert.
• Collaboration with cross-functional teams to ensure site architecture, page speed, crawlability, and schema markup are optimized.
• Education: Bachelor's degree in Marketing, Communications or a related field preferred
• Communication: Strong written and verbal communication skills, with the ability to brief creative teams, align with sales, and present strategy to leadership
• Collaborative style: Proven ability to work cross-functionally with performance, brand, sales, and data teams in a fast-moving environment
• Experience: Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years in a role that spans both creative strategy and hands-on execution
• Creative range: Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform
• Analytical mindset: Comfortable reading performance data, drawing conclusions, and translating them into creative and content decisions. Can build and present a paid creative performance readout without a data analyst doing the heavy lifting
• Technical skills: Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform. Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google
• Demonstrated results: Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email - with specific examples of conversion improvement, organic traffic growth, or lead quality gains
• Ability to be in the office at least 2 days per week (Boston, MA)
• We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you're a seasoned expert or an emerging talent, we're looking for people who are ready to build what's next. If any of our open positions interest you, we'd encourage you to apply! A