Group Product Manager (Ads Product & Platform)

Join ServiceTitan, the operating system for the trades, as a Group Product Manager for our Ads product and platform. In this high-leverage role, you will define how tens of thousands of home-service businesses discover, acquire, and retain customers through paid media. You will manage the full lifecycle of our ads platform, drive multi-touch attribution strategy, and lead ServiceTitan's AI Engine Optimization strategy. You will also manage and mentor a PM team and partner daily with Engineering, Design, Data Science, and Go-To-Market to ship with quality and speed.

• Own the full lifecycle of the ads platform, including campaign management UI, budget pacing, creative management, and audience tooling.
• Define the roadmap for ad tracking and measurement, driving multi-touch attribution strategy across various channels.
• Lead ServiceTitan’s AI Engine Optimization (AEO) strategy, identifying and shipping AI-native capabilities within the ads platform.
• Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway
• You hold strong opinions loosely: opinionated enough to drive alignment, humble enough to update your view when the data says otherwise
• You are already disrupting the product you work on with AI — not experimenting with it someday, but shipping AI-driven capabilities today
• Prior people management experience; you are a coach who makes PMs around you sharper
• You communicate clearly — in writing, in the room, and in code reviews — and you make complexity legible to any audience
• Expert-level fluency in the current digital advertising landscape: Google Ads (search, PMax, LSA), Meta, programmatic display, and the attribution ecosystem (GA4, third-party MMPs, server-side tagging)
• Proven track record shipping sophisticated ads or marketing technology: campaign management, programmatic, attribution, or analytics products at scale
• Strong quantitative instincts: you define success metrics before writing a PRD, and you know when a data set is telling you something real versus noise
• You are drawn to domains undergoing rapid change and thrive when the map is incomplete
• Comfortable reading data pipelines, reviewing API specs, and translating between business requirements and technical implementation
• Deep SaaS background; experience in vertical SaaS is strongly preferred — you understand the unique buying patterns, workflow complexity, and unit economics of industry-specific businesses
• 8–10+ years of product management experience, with meaningful tenure in ads, martech, or performance marketing platforms
• Hands-on familiarity with AI Engine Optimization concepts — how LLMs surface local businesses, what signals matter, and how to build products that help customers win in an AI-first discovery world
• Experience in home services, field services, or adjacent trades verticals
• Familiarity with Local Services Ads (LSA) and Google Guarantee / screened provider programs
• Background in building advertiser-facing analytics or reporting products
• Experience working with clean rooms (Google ADH, AWS Clean Rooms) or privacy-preserving measurement frameworks
• Prior experience at a company that monetizes through an ads marketplace (two-sided platform)