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GL
Customer and Growth Product Marketing Lead
Glean · San Francisco, United States
About The Role
Join Glean as the Customer and Growth Product Marketing Lead, where you will be responsible for developing and executing the post-sale marketing strategy. You will design and implement segmented lifecycle campaigns, partner with Customer Success and Sales, and serve as the cross-functional lead for post-sale marketing. The ideal candidate will have 8+ years of B2B SaaS marketing experience, strong analytical and communication skills, and a proven track record of driving adoption, retention, and expansion.
- Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.
- Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
- Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
- Deep expertise and hands-on execution experience in customer and lifecycle marketing, including segmentation, testing, automation, and multi-touch journeys across email and in-product channels
- 8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes
- AI fluent, using the latest AI tools as a natural and integral part of everyday work
- Strong operator who can balance strategy, hands-on execution, and analytics in a fast-moving environment
- Highly collaborative builder with a bias toward action, strong cross-functional influence, and interest in AI and agentic workflows
- Strong analytical, written, and communication skills, with the ability to turn customer behavior and performance data into clear programs, narratives, and executive-ready insights
- Proven success driving adoption, retention, and expansion within an installed base, with measurable impact on product usage, renewals, NRR, or expansion pipeline
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