Senior Integrated Campaign Manager

Join Glean as a Senior Integrated Campaign Manager, where you will lead high-impact marketing campaigns that drive pipeline, brand awareness, and revenue growth. You will work closely with various teams to translate strategy and messaging into full-funnel, multi-channel programs. This role requires strong analytical skills, hands-on experience in campaign infrastructure, and the ability to build collaborative relationships across teams.

• Lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross-functional marketing team around Glean’s core campaigns.
• Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Consistently measure, analyze, and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel. Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards.
• Analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting
• Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning. You have a proven track record of driving significant lead and pipeline growth
• Diplomatic, team-oriented leader. You will bring energy and collaboration into your cross-functional relationships, driving team cohesion and fostering a win-together culture. You are able to swiftly build alliances, align team members around shared goals, and keep stakeholders’ focused on a strategic direction
• The ideal candidate will thrive at the intersection of creativity and business impact. You will infuse campaigns with bold, original concepts and formats – pushing beyond standard playbooks to create standout, memorable campaigns that cut through the noise
• 8+ years of progressive demand generation experience, with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas