Vice President of Growth Marketing

Join Cision as the Vice President of Growth Marketing, where you will lead and scale the global demand generation and growth engine. This strategic, execution-oriented role requires a revenue-minded marketer with a proven track record in B2B SaaS demand generation and growth marketing. You will shape demand strategy, build scalable operating models and teams, and partner closely with Sales, Marketing Operations, Revenue Operations, Product Marketing, Brand, and Field Marketing. As a member of the Marketing Senior Leadership Team, you will play a critical role in driving measurable growth and revenue impact.

• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
• Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
• Build, coach, and scale a global team across demand generation, growth marketing, and performance functions, clarifying ownership, priorities, and success metrics.
• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions
• 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams
• Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships
• Excellent executive communication and storytelling skills
• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments
• Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)
• Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments
• Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI
• Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives
• Experience operating in multinational organizations and supporting growth across mature and emerging markets
• Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts
• Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes
• Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in
• Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition