Account Based Marketing Manager

Join GlossGenius, a fast-growing technology company, as an Account Based Marketing Manager. In this role, you will be responsible for building the ABM strategy from scratch, including account selection, messaging, channel mix, and metrics for success. You will design and deploy AI-powered campaign workflows, execute integrated multi-channel ABM campaigns, and track performance metrics. The ideal candidate will have a proven track record in B2B demand generation or ABM, strong analytical skills, and experience building AI-powered GTM workflows.

• Architect the ABM strategy end-to-end, including account selection, messaging, channel mix, and metrics for success.
• Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data and behavioral triggers.
• Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage.
• Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff
• A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
• Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
• Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity
• Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals and can speak to how that changed the output of the motion, not just the speed of executing it
• 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline
• Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts