About The Role

Join Genius AI, a rapidly growing company at the forefront of AI technology. As the Growth Lead, you will be responsible for developing and executing the website strategy, optimizing conversion metrics, and shaping the company's narrative. You will work cross-functionally with designers, developers, and marketing teams to drive growth initiatives. The ideal candidate has 5+ years of experience in growth marketing, a deep understanding of conversion optimization and analytics, and a passion for AI technology.

Architect and own the Genius AI website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance.
Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation, restructuring how the team produces and optimizes web experiences.
Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel, translating results into decisions and strategy adjustments.
Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts
Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action
Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow
Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer
5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives; experience serving service-based SMB customers is a plus
Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed
Already rewired a growth or marketing motion with AI, building systems that changed how the function operates and hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation

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