Senior GTM Operations Associate

Join GlossGenius, a fast-growing technology company, as a Senior GTM Operations Associate. In this role, you will be the operational bridge between Marketing and Revenue, owning the infrastructure that makes campaigns trackable and accountable. You will report to the Director of Revenue Operations and work at the intersection of Demand Gen, Sales, and RevOps. Your responsibilities will include managing ABM operations, building and governing the demand gen data layer, and ensuring Sales and Lifecycle Marketing teams have the data they need. You should have 3+ years of experience in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company.

• Posséder l'infrastructure qui rend les campagnes traçables, les programmes ABM responsables et chaque transfert de leads de Marketing à Sales traçable.
• Gérer les opérations ABM de bout en bout, y compris la gestion de la liste des comptes cibles, les flux de données d'intention et le scoring des comptes dans HubSpot.
• Construire et gouverner la couche de données de génération de demande, y compris le cadre UTM, la configuration de l'attribution de campagne dans HubSpot.
• Hands-on HubSpot experience at an operational level, including workflows, lifecycle stages, lead scoring, form management, and reporting — you configure it, not just use it
• Strong command of campaign attribution, including UTM governance, multi-touch attribution models, and end-to-end tracking validation from first touch to closed deal
• You’ve built AI-powered workflows that changed how a GTM ops or marketing ops function operates, automating repeatable work and redirecting time toward higher-judgment tasks
• Moves quickly with strong QA instincts, testing before shipping, documenting as you go, and auditing regularly without needing someone else to prompt it
• Experience managing audience syncs to paid platforms including LinkedIn Matched Audiences, Meta Custom Audiences, and Google Customer Match
• 3+ years in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company
• Experience with Segment or a comparable CDP, including configuring sources, setting up destinations, and diagnosing passthrough issues
• Hands-on Google Tag Manager experience, including deploying and auditing tags on a marketing site and coordinating with Engineering on deployments