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Senior Copywriter
GlossGenius · New York, United States
About The Role
Join GlossGenius, a leading platform serving over 120,000 service businesses. As a Senior Copywriter & AI Systems Architect, you will play a crucial role in shaping our brand voice and messaging strategy. You will write across the full marketing funnel, architect AI-powered copywriting systems, and set the editorial standard for the organization. This position requires a strong background in copywriting, experience with AI writing tools, and a deep understanding of performance marketing.
- Redigerer og skriver innhold for hele markedsføringsfunnelen, inkludert betalt sosiale medier, e-post, landingssider, video manus og kampanjer.
- Arkitekter AI-drevne systemer for tekstforfatting og tekstgjennomgang, og designer arbeidsflyter som koder merkevarestandarder.
- Bygger og vedlikeholder en levende stilguide og merkevarestemmestruktur som fungerer som grunnlaget for hvert system du lager.
- Comfortable moving without full direction, making calls on voice, messaging, and creative strategy without waiting for someone to scope it first
- Strong performance marketing instincts, with a clear sense of what makes copy convert in crowded paid environments
- Experience setting copy standards at an organizational level, through style guides, voice frameworks, or AI-powered writing systems
- 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle work across a marketing funnel
- You have built AI writing tools and workflows that changed how a team operates, with genuine hands-on experience designing systems rather than just using tools to write faster
- A clear point of view on what great looks like, the ability to defend it, and a track record of rallying cross-functional partners around a creative perspective
- Proven track record of translating product features into business impact and customer transformation, with a deep understanding that differentiation increasingly lives in narrative
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