Senior Manager of Brand Marketing

Join GlossGenius, a rapidly growing company in the beauty industry, as the Senior Manager of Brand Marketing. In this role, you will be responsible for scaling top-of-funnel channels and executing integrated campaigns that align with our strategic initiatives. You will report to the Director of Brand Marketing and work closely with the Creative and Brand teams. The ideal candidate will have 6+ years of integrated brand marketing experience, deep expertise in top-of-funnel channels, and a track record of connecting brand awareness to measurable pipeline and revenue impact.

• Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition.
• Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top-of-funnel bets don't stop at awareness.
• Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality.
• You have already built AI-powered workflows that changed how a brand or marketing function operates, with a clear point of view on which tools and systems produce meaningfully better output rather than just faster output
• Experience building and implementing measurement frameworks for offline or broad-reach channels, including incrementality testing and lift studies
• Proven experience owning high-ambiguity initiatives from scratch, with a track record of making calls on channel strategy and investment without waiting for the path to be fully defined
• Comfortable shifting between hands-on execution and high-level strategic decision-making depending on what the work requires
• Experience bringing AI products to market or differentiating them in a crowded landscape is a plus, as is prior experience at companies that scaled from $20M to $500M ARR
• Deep expertise in at least two to three top-of-funnel channels such as podcast advertising, OOH, CTV, influencer partnerships, or experiential, with experience taking channels from test to scale
• 6+ years of integrated brand marketing experience at high-growth companies, with a track record of scaling top-of-funnel channels and connecting brand awareness to measurable pipeline and revenue impact