Senior Product Marketing Manager (Upmarket)

Join GlossGenius, a rapidly growing company in the beauty and wellness industry. As the Senior Product Marketing Manager for Upmarket, you will be responsible for building and executing the go-to-market strategy for larger, multi-location service businesses. You will work closely with various teams, including Marketing, Creative, Product, Sales, Growth, and Strat Ops, and serve as the internal voice of the upmarket customer. This is a unique opportunity to shape the approach from scratch and make a significant impact on the company's growth.

• Own the go-to-market strategy for the upmarket segment, from positioning through launch and ongoing iteration.
• Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution.
• Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends.
• You have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster
• Deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that actually lands with sales reps
• Data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone
• 4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch
• Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences
• Comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists