Vice President of Sales (Programmatic & Data Solutions)
Fluent · United States
About The Role
Join Fluent, a leading data-driven marketing technology company, as the Vice President of Sales for Programmatic & Data Solutions. In this role, you will be the senior commercial leader for our programmatic and data business, responsible for building and maintaining a robust pipeline, developing relationships with agencies, brands, and platforms, and ensuring client success. You will collaborate closely with product, operations, and marketing teams to craft differentiated solutions. This position offers a competitive salary, unlimited vacation days, flexible work schedules, and opportunities for personal and professional development.
- Construire et maintenir un pipeline robuste et auto-sourcé grâce à une prospection proactive et à des relations dans l'industrie.
- Diriger l'ensemble du cycle de vente, de la prospection à la négociation et à la conclusion, tout en atteignant les objectifs de revenus.
- Exploiter et élargir les relations existantes avec les agences et les plateformes, en positionnant l'entreprise comme un partenaire stratégique.
- The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level
- Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
- Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
- Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
- Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment
- Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
- Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
- Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
- Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
- 8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
- Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
- Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
- Prior experience at a data company or media company with a first-party data asset
- Background in data marketplace workflows, custom segment creation, identity resolution
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