Senior Go-to-Market Marketing

Join SpruceID as a Senior Go-to-Market Marketing Manager. In this high-leverage generalist role, you will work across various marketing functions, including positioning, content creation, web copy, sales collateral, campaigns, events, technical writing, video content, and marketing operations. You will collaborate closely with the Head of Marketing, sales, delivery, and executive leadership. This role is ideal for someone who wants to shape modern marketing in the age of AI and has a strong background in complex technical markets.

• Identifying and creating the necessary marketing assets, campaigns, and customer intelligence to support complex public-sector sales conversations.
• Working across various marketing functions, including positioning, content creation, web copy, sales collateral, and marketing operations, to ensure alignment with the overall strategy.
• Collaborating closely with the Head of Marketing, sales, delivery, and executive leadership to understand the strategy and create the first useful version of marketing materials.
• A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives
• Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts
• 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market
• High ownership, strong judgment, and ability to operate with limited structure
• Comfort working directly with sales, product, delivery, and executive stakeholders
• Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools