RUNNING COMMERCIAL MANAGER (M/F) | OIB TRADE MARKETING & TRAINING MANAGER

Join Kiprun, a brand dedicated to inspiring everyone to keep running and reach their potential. As the OIB Trade Marketing & Training Manager, you will drive trade marketing and product training strategies, collaborating closely with various teams to achieve growth. You will focus on driving brand trade marketing excellence and elevating retail capability through effective training programs.

• Driving the OIBs trade marketing and worldwide product training strategies, collaborating with various teams to implement growth initiatives.
• Managing the brand Trade Marketing Excellence, from strategic planning to execution, and partnering with other running brands for operational execution.
• Designing and leading product training programs to empower the worldwide network and ensure premium in-store expertise.

**Hard skills :**

• Solid experience in Merchandising & Retail : Deep understanding of retail store archetypes and their constraints to optimize the application and performance of the Brand display.
• Business Mastery: leveraging partners strengths to create business, negotiating activation allocations and ensuring full transparency with partners; you love to perform, are results oriented, obsessed with the details and live the concrete reality on the floor
• Vision and Activation Strategic plan (Omnichannel): Ability to translate business goals into a concrete "52-week animation plan," coordinating both digital (reviews, content enrichment) and physical (Proshops, showcases, totems) activations.
• Data driven Analytics: Strong focus on measuring the success of marketing investments. Ability to use performance data (Conversion, Traffic, Awareness) to optimize future Coopeco spend.
• Training & Capability Building: Ability to reframe the vision of the product trainings for the whole running universe ( Kiprun and the other Brands ), you are able to think out of the box, designing and driving the programs for store teams, ensuring they have the accurate technical knowledge to explain product value to the runners.
• International experience and Business English (B2++/ C1 minimum): Essential for discussing strategic marketing roadmaps and Coopeco budget planning with international brand VPs.

Soft Skills

• Good level of communication and Influence: Skilled at negotiating and managing complex expectations between International Brands (OIBs), the sport team and retail. You know how to navigate in a strategical environment and are able to adapt your communication
• Operational Planning: Highly organized; capable of juggling a seasonal calendar (SS/AW campaigns) and obtain the requested display implementation into our different typology of stores.
• Collaborative Mindset: Capable of bridging the gap between Marketing, Category Management, and Country Sales Managers to ensure activations are aligned and executable.
• Solutions-maker: Proactive and optimistic you have developed the capabilities to finding new ways to promote products and elevate the In-store/Online experience.
• Results-oriented: As a project and progress manager, you are determined to take on any bold challenges.