Product Marketing Manager (Prime & Markets)

Join Coinbase as a Product Marketing Manager for Prime & Markets. In this role, you will be responsible for positioning and messaging Coinbase's complex institutional products, leading go-to-market execution, and building enablement materials. You will work closely with various teams, including Product, Markets, Sales, Legal, and Comms, to drive measurable client adoption. The ideal candidate will have 5+ years of experience in product marketing, product strategy, or institutional go-to-market, with a strong understanding of institutional trading and derivatives.

• Collaborer étroitement avec les équipes Produit, Marchés, Ventes, Juridique et Communication pour traduire des capacités techniques complexes en positionnement clair et en stratégies de mise sur le marché.
• Posséder le positionnement et le message pour Prime et Markets, en testant les récits avec les équipes de vente, de produit, juridique et les clients.
• Diriger l'exécution de la mise sur le marché pour les lancements majeurs de Prime et Markets, y compris la préparation du produit, l'habilitation des ventes, les communications avec les clients.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
• 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure
• Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers
• Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms
• Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption