Product Marketing Manager (Prediction Markets)

Join Coinbase as a Product Marketing Manager for the Prediction Markets team. In this role, you will drive awareness and adoption of our prediction markets product, develop growth strategies, lead go-to-market initiatives, and measure the performance of marketing efforts. You will collaborate across teams, create customer insights, and utilize data to inform decisions. A minimum of 5 years of marketing experience in the trading, crypto, or FinTech space is required.

• Assurer la voix du client en s'immergeant dans l'écosystème des marchés de prédiction et en comprenant les segments d'utilisateurs.
• Développer des stratégies de croissance et des tactiques pour les actualités et les événements majeurs, en utilisant divers canaux.
• Diriger la stratégie de mise sur le marché pour les lancements de produits et de fonctionnalités, de la planification à l'exécution.
• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution
• Demonstrated track record of creating customer segmentation and insights
• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions
• Demonstrated track record of ideating and implementing growth strategies on products
• 5+ years of marketing experience within the trading/crypto or FinTech space
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality