About The Role

Join Imprint as the Lead Product Marketer, a senior, high-impact role responsible for executing product launches, messaging, sales enablement, and market research. You will shape the product strategy into compelling narratives and materials for various audiences, create systems and processes, and partner directly with the VP of Product Marketing. Success in the first 90 days includes launching partner communications for new features, conducting market research, delivering a partner-backed case study, and establishing strong cross-functional relationships.

Lead the execution of product launches, messaging, sales enablement, and market research.
Create systems, assets, and processes for product marketing that don't yet exist, and own them end to end.
Collaborate with cross-functional teams to measure the effectiveness of deployed content and assets.
This role sits at the intersection of Product and Marketing requiring deep product fluency, exceptional written storytelling, and the ability to unify Imprint's voice across every channel
Ability to translate internal data and metrics into partner-relevant narratives that demonstrate business impact and success
Proven track record of product positioning and messaging for multiple audiences
Strong cross-functional collaboration experience working across Product, Engineering, Marketing, Risk, and Data
Demonstrated ability to quickly develop domain expertise
Comfort reading and engaging with technical documentation
Demonstrated ability to produce high-quality, compelling written assets: one-pagers, pitch decks, case studies, and sales enablement materials
AI fluency. AI is already embedded in your workflow for research, competitive analysis, and asset generation
Experience conducting competitive analysis and distilling insights into actionable positioning
High agency and ownership mindset. Able to identify problems and drive solutions independently
Builder mentality. Excited to create processes, systems, and assets from scratch in an ambiguous environment
Experience in B2B2C, fintech, payments, loyalty or adjacent industries
Background in Growth, Product, or Marketing in a fast-paced environment
Experience launching sales enablement content from the ground up

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