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IM
General Manager
Imprint · United States
About The Role
Join Imprint Payments as a General Manager for a strategically important co-brand credit card program. In this role, you will drive business growth, develop and execute marketing strategies, and maintain strong relationships with key stakeholders. You will also collaborate with cross-functional teams, analyze market trends, and ensure compliance with regulatory requirements. The ideal candidate will have a strong background in partnership development, P&L management, and financial services.
- Cultivate and maintain strong relationships with key stakeholders at partner brands, collaborating to develop and execute a strategic vision for the credit card program.
- Develop and implement strategies to drive the acquisition of new credit card customers while maximizing the value of existing cardholders, monitoring and analyzing program performance.
- Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage.
- Budgeting and planning - experience allocating marketing budgets, forecasting account growth, and leading annual and quarterly planning processes
- Excellent presentation and data organization skills. Proficiency in Google Workspace (e.g. Gmail, Docs, Sheets, Slides, Drive) a plus
- Exceptional project management skills with the ability to handle multiple priorities and initiatives and execute flawlessly
- Strong business acumen - track record of owning and managing P&Ls, with the ability to leverage data and insight to inform decision-making
- Proven ability to play a client services role with demonstrated ability to marry the goals of two brands to drive mutual growth
- Strong communication skills, with the ability to present in front of large audiences including executive stakeholders
- Collaborative mindset - has a problem-solving approach with a can-do attitude
- Balance of creativity and analysis – the ability to turn data & insights into action
- 6+ years of relevant program and relationship management, operations, and marketing experience in financial services; experience in a co-brand credit card environment is preferred but not required. Experience in eCommerce and/or Sportsbook is also a plus
- Experience leading cross-functional projects, with high attention to detail
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