Marketing Manager (Go-To-Market)

Join Imprint as a Marketing Manager (Go-To-Market) and take ownership of launch strategy, execution, and partner marketing for every new partner launch and conversion. You will be the first marketing person in the room with a new partner, setting expectations and educating their team on co-branded card marketing. This high-impact individual contributor role reports directly to the VP of Marketing and sits at the intersection of brand, growth, and partnerships. You will define launch strategy, partner with GMs and the partner's marketing team, own launch readiness and execution, and drive cross-functional alignment and accountability.

• Définir la stratégie de lancement et les segments cibles pour chaque nouveau lancement de partenaire et conversion.
• Collaborer avec les équipes de direction et le marketing du partenaire pour élaborer des plans de lancement multicanaux couvrant les relations publiques, le cycle de vie, le web, les affiliés, le payant et l'organique.
• Assurer la préparation et l'exécution du lancement sur toutes les surfaces marketing, en surveillant et en optimisant les performances initiales.
• Data informed approach to evaluating campaign performance and optimizing programs
• Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end
• Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
• Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results
• Clear, compelling communicator in writing, in presentations, and in partner-facing settings
• Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through
• Experience working cross-functionally with business development, growth, product, and creative teams
• Background in high growth startup or scale-up environments
• Experience building partner marketing functions or playbooks from the ground up
• Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing
• Experience in fintech, consumer finance, payments, or card-linked loyalty programs